























THE CHIZZERIA
A twist on pizza, a play on fried chicken—introducing The Chizza: crispy fried chicken topped with marinara, mozzarella, and pepperoni.
It’s unexpected. It’s bold. But is it really pizza?
To explore that question, we ventured straight to the heart of pizza country. In a daring undercover operation, we transformed a KFC location into the world’s first Chizzeria. Every detail was carefully designed to immerse pizza lovers and turn them into Chizza fans.
The Experience
Our Chizzeria had everything you’d expect from a classic pizza joint—and more. A celebrity photo wall, a sticker machine, custom branding, fresh packaging, a full exterior makeover featuring a mural, and a top-to-bottom remodel—all to capture the essence of a "traditional" pizza spot with a Chizza twist.
The Outcome
The response? Phenomenal. We sold out in just a day and a half, sparked lines around the block, and even inspired one fan to get a tattoo of our Chizza mascot. The Chizzeria wasn’t just a place to grab a bite; it was an experience, drawing media, influencers, and thousands of New Yorkers for free food, exclusive merch, and countless share-worthy moments.