INTERACTIVE HIGHLIGHTS

Toyota // Prius Real Time Super Bowl Commercial
Confidential // Instagram AR filter game
Confidential // Interactive web game
Confidential // Snapchat AR/VR lens experience

TOYOTA PRIUS REAL TIME SUPER BOWL COMMERCIAL

Prius Prime Real-Time Super Bowl Commercial Case Study

Social

2 user tweets -> 1 x #sb50 post-game commercial -> 1 congratulatory tweet from Toyota to 2 users

"Phenomenon" | Prius Real-Time Super Bowl Commercial

"Phenomenon" Live Tweet Version

This is the spot that aired in the post game show, with two tweets integrated into existing shots. This aired exclusively during the post game show with all future airing of "Phenomenon" reverting back to the originally shot version.

The Team

1 team x 2 cities x 3 rooms = success !!

Prius Prime Real-Time Super Bowl Commercial Case Study

"Phenomenon" | Prius Real-Time Super Bowl Commercial